Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
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Dec 01, Borisr rated it liked it. As a newcomer, its always nice to open a book for dummies. Its always an interesting read. My only disapointment regarding this one would be that it's much more directed towards people opening an online portal for their shop. Because of that, an important part of this book was disapointing because almost of topic.
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The book answers question about the difference between your everyday shop and an online shop. These can be interesting but in the end made the book a lot less interesting. Jun 18, Matt rated it it was amazing Recommends it for: Anyone starting a web business. Dummies books have always been a great way to learn something quickly. This book is excellent for those trying to start a web based business.
Although the industry changes so rapidly, this book does provide a great foundation. It however does make it seem that web marketing is a very easy thing to do, which it is not. Jan 23, Tamara rated it it was ok Recommends it for: small business start-ups.
Shelves: work , web , non-fiction. I wanted to be able to relate this to libraries, but it was mostly focused on the actual mechanics of selling which is already being taken care of with our current catalog. Definitely a good resource for businesses starting from the ground up. Stopped at the half way point as it was clear it was out of date.
Clearly lots has happened since The first half on web site optimisation was useful. Will wait for similar Dummies product due out on 6th April. Mar 01, Chris rated it really liked it. Pretty good overview of web marketing and even current enough to touch on social media marketing.
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I would make this your first read in this area as it is a very topical overview of the field without going in to much detail. Jul 25, Nura Yusof rated it really liked it.
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Good read. Oct 29, Jenny rated it it was ok.
This book is a very brief and simple overview of web marketing tactics. Anyone how requires some very basic information would get a lot of out of this one. Sep 11, Alex Zakharov rated it liked it. Mar 01, Jand rated it liked it.
I am building a website for my company so it is helpful! There are no discussion topics on this book yet. Self Help.
Web Marketing For Dummies
About Jan Zimmerman. Jan Zimmerman. Other books in the series. Dummies 1 - 10 of books.